Talent branding

SAS

At SAS, our in-house creative team partnered with our colleagues in human resources and talent branding to develop materials designed to engage and attract professional talent. The copy conveys the company’s people-focused culture and employment value proposition, while capturing the essence of the employee experience at SAS: a place that invests in its employees who then invest their energy and passion in the company’s customers. Materials included event booth properties, rollshade signs and printed handouts.

ROLLSHADE SIGNS

BOOTH EXHIBITS

PRINTED POSTCARD COLLATERAL

UNC-CHAPEL HILL

At UNC-Chapel Hill, innovation talent branding is a major focus. Externally, we want prospective faculty, students and industry partners to understand that Carolina is a place where they can research, teach, learn and collaborate in an environment that makes innovation fundamental. Internally, we aim to equip our innovation talent — faculty, staff, students, alumni and others — with insights, inspiration, tools and resources that help them transform their ideas, research and discoveries into startup companies and technologies that make a social and economic impact. One example below is a web microsite for the Faculty Innovation Workshop, where Carolina faculty develop and hone skills in human-centered design and entrepreneurial practices. A second example is a simple laptop sticker campaign. This headline-driven work evokes the spirit and culture of innovation at UNC-Chapel Hill and gives our talented faculty, students and staff a small but tangible way to express their growth-oriented mindsets: They are innovators who are ready to make positive difference in the world.

MICROSITE: FACULTY INNOVATION WORKSHOP

LAPTOP STICKERS