Campaign: Experience Your New Possible

In 2015, SAS explored the creative campaign called The New Analytics Experience. The central idea was that with SAS' analytics technology, people could innovate like never before, pursue new ideas and make the previously impossible possible. The campaign needed a theme, an aspirational action statement. We landed on the line "Experience Your New Possible," which quickly took off and has been used on digital signs, social media channels, the sas.com homepage, tradeshow booths, and even banners on the light poles that line the streets of the company's world headquarters.

Rotating Digital Sign Display at SAS Executive Briefing Center
Copywriting: Brock Pierce
Art Direction: Aaron Overington