Web, NEWSLETTERS and email
UNC-CHAPEL HILL
Email and web communications are instant. One click delivers the message. The Innovate Carolina team uses digital media, including a new website launched in 2017, weekly email newsletters and targeted email campaigns, to share timely information and innovation stories with faculty, students, alumni, investors, donors and senior administrators of the University. The website was built, managed and maintained using the WordPress platform, while the emails were built using the MailChimp and iContact digital marketing tools.
Innovate Carolina Website: innovate.unc.edu
Web Pages: Products and Services
Email Newsletters (weekly)
Email Newsletter: Nov. 12, 2019
Visit full newsletter archive
Email Newsletter: Oct.21, 2019
Visit full newsletter archive
Targeted Emails
SAS
In the noisy world of software marketing, you say a lot when you say a little. This set of email communications and web landing pages promote direct offers to highly targeted audiences using concise messaging and copy. The offers include webinars, software trials and events. Most of the emails were built using the Adobe Experience Manager web authoring system.