Tradeshow Promotion: SAP SAPPHIRE
When SAS sponsored and exhibited at SAP SAPPHIRE, the goal was to promote new ways that SAS Analytics could run on the SAP HANA platform. The precision of analytics meets the performance of in-memory processing. A pre-event email invited conference attendees to visit a custom web microsite, where they could learn more about the SAS and SAP technologies, get information about demos and presentations, and schedule an appointment to meet with a SAS advisor while they were at the conference.
The booth exhibit used short, punchy copy to highlight key benefits of the joint SAS and SAP technologies, while using urban business and still-motion photography to convey a sense of modernization and speed offered by the new technologies. A printed flyer at the booth also promoted a "microforum" presentation by an onsite SAS expert.
Copywriting: Brock Pierce
Art Direction: Luis Franco
Booth Flyer at SAPPHIRE
Pre-Event Email Invitation, SAPPHIRE
Pre-Event Web Microsite, SAPPHIRE
Booth Exhibit (front) at SAPPHIRE
Booth Exhibit (side) at SAPPHIRE
Dinner Party INVITE, DIA Conference
SAS customers and business prospects attending the Drug Information Association conference received this invitation to a dinner party at The Decatur House in Washington, DC. This networking event featured a live cooking demonstration by Top Chef contestant Spike Mendelsohn.
Copywriting: Brock Pierce
Art Direction: Michele Jozwiak
Print Invite (cover)
Print Invite (interior)
Print Invite: House of Blues Party, DIA Conference
This print invitation was written and designed to encourage SAS customers to attend a SAS-hosted party at House of Blues Chicago during the Drug Information Association Conference. The copy and design capture the feel of the evening, which featured a live blues band, Creole menu and social networking.
Copywriting: Brock Pierce
Art Direction: Michele Jozwiak
