BRAND GUIDES

Brand is a big idea — and an even bigger opportunity. With each brand touch point and interaction, we express the culture of our organization and the value delivered by our products, services and people to our customers. The brand guides created for SAS and Innovate Carolina provide insight and inspiration about why these organizations exist, what they deliver and how their employees can consistently create positive, lasting impressions for the world.

SAS: brand creative AND COPYWRITING guideS

UNC-ChAPEL HILL: INNOVATE CAROLINA BRAND GUIDE