Brock Pierce

The "KNOW" campaign builds on SAS' tagline The Power to Know in an iconic way.  The idea is simple, but poignant: knowledge is the key to human progress. The campaign appeared in video, promotional posters and event materials. It supported SAS' product release of high-performance analytics, which makes it possible to  crunch huge volumes of data and gain knowledge faster than previously imagined. Answers that once took days or weeks were now available in minutes or seconds.  As the line in the video says, "Progress takes time. Today it just takes a lot less."

In 2016, when SAS announced the release of SAS Viya, its new open analytics platform, a series of integrated promotions supported the new product launch. Social media graphics appeared on SAS' social properties, including Twitter, Facebook, LinkedIn and YouTube. Promotional signs were also posted at the SAS Global Forum conference, where the product was first announced to the world's largest gathering of SAS software users. An email nurture campaign followed, which promoted a free trial of SAS Viya.

To some, print ads seem like relics reserved for the likes of Don Draper. But, if done well, print still has stopping power. These samples include a mix of comps and final ads, the latter of which ran everywhere from Bloomsberg BusinessWeek to industry trade pubs to the NC State University yearbook.